Time to Vent

I don’t want to slam Wiser’s Canadian Whiskey too much (or jeopardize any corporate love they might be inclined to throw prairie dog’s way now or in the future ), but I find one of their Wiserhood commercials really obnoxious.

For those not familiar with the premise, I think it usually involves a guy pulling the wool over his wife or girlfriend’s eyes in some way, then the camera pans to another spot and there’s a group of men sipping whiskey who have sat observing, then they applaud the guy for the success of his ruse.

The premise itself — I don’t how women feel about it, but to me it’s kind of funny. But there’s one commercial set in an art gallery. I’ll provide a link below, but as a man who personally derrives great satisfaction from viewing, discussing and writing about visual art, I find it insulting and lame — because I am far from being the only Canadian male who enjoys and appreciates art.

Here’s the commercial.

Author: Gregory Beatty

Greg Beatty is a crime-fighting shapeshifter who hatched from a mutagenic egg many decades ago. He likes sunny days, puppies and antique shoes. His favourite colour is not visible to your inferior human eyes. He refuses to write a bio for this website and if that means Whitworth writes one for him, so be it.

4 thoughts on “Time to Vent”

  1. Time to vent?
    JC’s LP article favoring his patness, and dissing any and all who stand before him. king P eFfulent..

  2. All those commercials are sexist and obnoxious to me. And not funny either. It’s obvious the target market they are aiming at, and I hope the campaign fizzles and dies away soon.

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