Networks Getting Snarky All Up In Their Programming Blocks

I had no idea that CTV news releases could be so… refreshing.

In a strongly worded legal directive, the CBC has accused CTV’s branding of being “confusing” to viewers with respect to their trademark for “Hockey Night In Canada.” “We take this matter very seriously,” the letter said.

Apparently, reasonable viewers could consider encore hockey broadcasts “confusing” with the widely popular comedy series about four socially awkward scientists and their friends.

So, out of deep respect for the millions of viewers that CBC has alleged are “confused”, and in the spirit of the Lady Byng trophy, CTV today pledged that it will heed the request and rebrand its Saturday night programming as BIG BANG NIGHT ON CTV.

Hopefully, the move will prevent further “reducing the esteem” of CBC’s programming.

Read the rest at the link. Truly we live in a golden age of something or other.

Author: Aidan Morgan

Aidan is a very serious man who's saving up for a nice dignified pipe. Then we'll see who's laughing.

3 thoughts on “Networks Getting Snarky All Up In Their Programming Blocks”

  1. So CBC are protecting thier brand. Clearly CTV don’t want a lawsuit, so they backed off.

    This is something the CBC did right and I applaud them for it. Anyone who gets their panties in a knot and reads this as some sort of insult to their intelligence derserves to have their limited intelligence insulted.

  2. #2: Agreed. As amusing as CTV’s response is, considering how much CBC has been cut back by various federal governments and that they rely on HNIC for an increasing portion of revenue, I’d probably freak out as well when it comes to protecting the brand and what it represents.

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