Hearts & Boners: Breast Cancer PSA

Hearts & BonersI’m interrupting this day of love and frivolity for an important public service announcement: Cancer is really bad. It kills people. And one shitty kind of cancer that predominantly (but not exclusively) affects women is breast cancer. Unfortunately, some of the marketing by charitable organizations that fund breast cancer research and support programs uses young female models with large, lush, beautiful breasts which rocks is just tasteless, insensitive pandering to heterosexual male wallets. Breast cancer isn’t a joke and “save the boobies” campaigns are tacky and insulting (I just watched this commercial seven times in a row because I was so offended).

Fortunately, sexy hunks have been recruited to fight breast cancer and there are videos.

You can learn more about cancer here and looks at hunks here (probably NSFW).


A MESSAGE TO OUR READERS The coronavirus pandemic is a moment of reckoning for our community. We’re all hurting. It’s no different at Prairie Dog, where COVID-19 has wiped out advertisements for events, businesses and restaurants as Regina and Saskatchewan hunker down in quarantine. As an ad-supported newspaper already struggling in a destabilized media landscape, this is devastating. We’re hoping you, our loyal readers, can help fill in the gap so Prairie Dog can not only continue to exist but even expand our coverage — both in print and online. Please consider donating, either one-time or, even better, on a monthly basis.

We believe Prairie Dog‘s unique voice is needed, now more than ever. For 27 years, this newspaper has been a critical part of Regina’s social, cultural and democratic infrastructure. Don’t let us fade away. There’s only one Prairie Dog. If it’s destroyed, it’s never coming back.

Author: Stephen Whitworth

Prairie Dog editor Stephen Whitworth was carried to Regina in a swarm of bees. He's been with Prairie Dog since May 1999 and will die at his keyboard before admitting his career a terrible, terrible mistake.