Giving Tuesday

Giving Tuesday (November 28, 2023) highlights the importance of giving back. In our 8th annual Giving Tuesday Guide (November 16th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement.

THE GUIDE:  This will be an approximately 4-page feature in the November 16 issue of Prairie Dog and Planet S, filled with informative articles and reaching thousands of readers in Regina and Saskatoon. View last year’s guide.

ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email survey campaign, web ads and more. See the promo package below.

Highlights of the 2022 Campaign:

  • 214 respondents to the charitable giving survey
  • 65,000 print readers
  • 7,111 reached by email

Charitable Giving survey results 2022:

  • 65% Attended or participated in a local fundraiser in the past year
  • 84% reported giving the same or more during 2022
  • Top three areas of giving: Health & Wellness, Education, and Animal Welfare

Giving Tuesday Promotion Package

PRINT AD: A number of sizes are available:

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)

These prices are for two cities. For one-city bookings, please take 50% off.

The price includes all digital promotions listed below.

EMAIL: Your logo in an email campaign to our many subscribers (7,000+ in Regina, 8,000+ in Saskatoon), promoting the guide and encouraging them to give generously.

SOCIAL MEDIA: Facebook, Twitter and Instagram posts tagging your organization to our combined 34,000+ followers.

WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).

SURVEY: An online charitable giving survey runs November 27 to December 2 and will be promoted via the email campaign and on our websites.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is November 7, 2023.