When the first image of Superman appeared for Man of Steel, Zack Snyder’s Krypton-to-Earth punch-a-thon, viewers originally assumed that the picture showed Superman emerging from a bank vault, or maybe picking himself up from an extremely motivated punch.
But now we know that Superman is straining to hold back a vault-busting amount of sponsorship money. In fact, Man of Steel took in $160 million from sponsorship tie-ins before a single ticket was sold. Here are some of the reportedly 100 sponsors (with products available at stores now!) that you can watch getting punched in Man of Steel. Spoilers below, of a sort.
Sponsor: 7-Eleven convenience stores
Prominent Appearance: Once, in an early meeting between Superman and Zod.
Method of Destruction: Superman punches Zod across several fields and into a 7-Eleven, which blows up.
Sponsor: Sears
Prominent Appearance: A major action sequence is set in front of a Sears; Ma Kent is a Sears employee, shown at home in her blue shirt and lanyard, which says more about the modern world than anything else in the film.
Method of Destruction: As far as I could tell, Sears seemed to survive. Its signage remained intact, at least.
Sponsor: IHoP
Prominent Appearance: A figure from Clark’s childhood appears as an IHoP employee in Smallville – a town which should be renamed “Home of Big Brand America.”
Method of Destruction: Faora punches Superman through the front window of one of America’s popular pancake houses. Or maybe Superman punches Faora? Or maybe it was that other guy who punches and throws things? I never learned his name.
Sponsor: Nikon
Prominent Appearance: Lois Lane is able to take revealing photographs at night, thanks to the D3s’ revolutionary FX-format CMOS sensor and EXPEED image processor.
Method of Destruction: A weird-ass Kryptonian security bot smacks the hell out of the camera after being startled by its powerful Speedlight flash.
Sponsor: Nokia & Microsoft
Prominent Appearance: There’s only one phone in Man of Steel, and it’s the Nokia Lumia 920 running the Windows 8 Phone operating system. And it’s everywhere. I’m surprised that Jor-El wasn’t sharing his favourite apps and music with the High Council on Krypton.
Method of Destruction: Millions of people appear to die in the film, so it’s reasonable to assume that millions of phones went with them. But do you really want to live in a world where all the phones run Windows?
One day you’ll be able to select promotional items for purchase from the comfort of your seat, but for now we have to hold back until the movie’s over and we can feverishly summon them up on our mobile phones in the lobby. And once your products arrive, you can imitate your favourite superhero by punching them repeatedly until they break.
