That’s right, plural. Today, SaskTel Minister Bill Boyd said that our province is going to need a new one, as we’re currently expected to run out of numbers by May 2013.

I’ve been seeing reactions on Twitter all morning, like this and this and this. My first thought: I’ve seen a few interviews like this one with Nik Kozub of Shout Out Out Out Out, where he wears his area code with pride – literally, with a big “780” tattoo on his arm. Someone having the 306 equivalent wouldn’t be surprising at all. I wonder if they’re really sweating right now.